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Design team: Francesco Lipari, Stefano Rocchetti, Gabriel Belli

The concept design for the 450m tower of the city of Incheon comes from a single moment, an inspiration, hence, a rediscovery and re-interpretation of a master piece: Botticelli’s Birth of Venus.

The design concept express a sense of fluidity and flexibility throughout the tower, yet to propose not just a landmark for the of but an ever changing sign, an image that represents the city and its instances. inner life of the tower will be projected on it’s outer façade, allowing for a strong visual morphosis and colourful transitions. Fluidity will also be expressed through form on the upper, more flexible spaces of the tower, such spaces as the auditorium, the rock climbing wall, and the Zero gravity Zone where people may take a moment to challenge the laws of space, time and weight.